JOUTEYA, 2012

Multi channel video

Installation of variable dimension

A series of videos of DIY chains are simultaneously presented in a dark room, showing tools, products and work accessories which can be described as frankly superfluous. The superposing of these videos creates a continuous hubbub evoking the souks of several Maghrebian’s urban scapes (Jouteya). A parallelism between these two different contexts opens a space of criticism towards overconsumption dogmas, which lead people to buy more and more, regardless of the objects’ usefulness.